The Story
Behind Tultul.

Sadia Tuli was studying computer science. Not fashion. Not design. Code, logic, syntax — that was the world she was building for.

But there was always another language she was fluent in: art. Long before she knew what a mood board was or how a garment came together, she was drawing sketch after sketch, piece after piece, with nowhere to put it except paper.

Somewhere along the way, one question wouldn’t leave her alone: what if this lived on fabric instead?

She had never designed a single piece of clothing in her life. No fashion background, no industry connections, no roadmap. Just a stubborn belief that her art deserved to be worn, not filed away.

In 2025, that belief became Tultul.

Built from scratch by someone who had every reason to stay in her lane and didn’t, Tultul is a streetwear brand rooted in Y2K and retro energy — vintage-washed, hand-printed pieces that carry actual artwork, not just a logo slapped on a blank tee. Every drop is proof that you don’t need permission to start; you just need something worth putting out into the world.

The mission was simple from day one: streetwear that hits hard creatively, without hitting your wallet just as hard. Real design, real quality, at a price that doesn’t punish you for having taste.

No formal training. No industry playbook. Just art that refused to stay on paper and a brand built to carry it.

Tultul. Wear the art.